Honda rolls out 'brand centre' strategy

G&M Motors, in Gravesend has become one of the UK's first Honda dealerships to adopt its 'brand centre' strategy.

In April the company announced it would be transforming its dealerships into sales centres for the entire Honda product range, including cars, motorcyles, quad bikes, marine craft, generators and lawnmowers, branded with logos from each of its divisions. A spokesman for G&M Motors said: "It is virtually unique to have such a wide range of Honda products available in one place."