The company, which took control of sales from MCL last year, hopes to sell 27,000 cars this year. In 2001, a strong second-half pushed sales to 15,853, following across-the-range price cuts average 10%.
Increased media activity and strong fleet sales helped Mazda achieve a 1% share of the market in November, the first time since May 2000.
James Muir, Mazda Motors UK managing director, said: “We have been delighted with the progress made since the acquisition of the business in August and the action we have made to get it back on track.
“However, we recognise that we can never be complacent in this highly competitive business – we will be constantly taking action to ensure we remain competitive and compelling to our customers.”
Mazda will launch the 6 this year, replacing the 626, with the new RX-8 sports coupe due for launch in the UK in 2003.