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TVR reshapes UK dealer network

TVR is shaking up its dealer network in a bid to improve customer service and drive forward sales. So far, the carmaker has withdrawn from six prestige marque outlets as it strives to create new open points for “enthusiastic and professional entrepreneurs”.

“Dealers must have TVR written through them like a stick of Blackpool rock,” says a spokesman for the company.

The network now stands at 21 sites but this is expected to reach 25 locations over the next 18 months as some dealers receive one-year termination notices and new franchises are taken on.

“We have tried to part on friendly terms with our retailers and wanted to keep this as low key as possible to make life simple and easy for everyone involved,” says the TVR source.

New open points have surfaced in central London, West Sussex, Devon, and Norfolk. But major prestige retailers such as HR Owen, Fernhurst, Brundle, Team Central and Hillfoot no longer hold the TVR franchise.

Annual global sales of TVR are expected to stay around the 1200 mark before increasing next year with the majority of growth driven by exports to Japan.

New dealers joining the TVR family including Castle TVR in Essex, Dream Machines in Heathfield, East Sussex. In Birmingham and the West Midlands, Kings of Warwick is joined by Peter Smith Sports Cars and Clarks. The firm is represented in Scotland by Logik, just outside Dunfermline.

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