Motaquip says it uncovered a gaping hole in industry knowledge after conducting a survey intended to gauge the level of public awareness of oils and oil grades. It is now asking its motor factors to pass on to the independent sector a new oil application guide it has commissioned to help combat the problem.
The consumer survey showed that as many as seven out of 10 motorists could be risking severe engine damage by unwittingly using the wrong type of oil or the incorrect grade. But further alarm bells were set ringing after the results of a survey conducted through factors were analysed.
“The feedback from our factors, who had been canvassing opinion among their own independent garage customers, revealed there's an alarming lack of knowledge and information about oil grades within the industry,” says Motaquip marketing manager Vince Clisham.
“By feeding information via our distributors to local independents, we hope we can educate drivers about oil and help avoid expensive mistakes.”
The guide contains application details for cars and vans, listing appropriate engine and transmission oils along with coolant levels. The format shows make and model, year, engine, gearbox and differential types along with the recommended grade and capacity.
A poster showing the full Motaquip lubricant range with specifications and part numbers has also been launched as part of the education drive.