AM Online

Opportunities in specialist UK fleet markets "often overlooked"

Some manufacturers are neglecting the opportunities presented for sales in a range of profitable, specialist UK fleet markets. So believes Network Automotive Management, which points to a wide spread of differing niches such as blue light, tax free, daily rental, driving school and public sector that are often under-exploited by manufacturers.

Robin Goudge, NAM operations director, says: "Every UK manufacturer recognises the importance of fleet sales but often concentrate simply on the highly competitive mainstream fleet and user-chooser sector. A number shy away from the more specialised areas of the market, often simply because they have little or no experience of them, or lack the resource to address the opportunity.

"This is unfortunate because these sectors often offer higher margins than the traditional fleet market and a greater opportunity to enjoy repeat business."

NAM specialises in providing outsourced sales and marketing management services to manufacturers in a variety of specialist fleet markets.

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