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Honda HQ staff taught lesson in CRM

Honda gave its workforce a chance to brush up their client satisfaction skills last week, as part of National Customer Service Week.

More than 80 members of staff at its Slough headquarters swapped jobs temporarily with its customer services team to take calls from more than 250 customers.

“Everything at Honda revolves around the customer, so it is imperative to give all our staff an understanding of what they need and expect,” says Steve Oliver, its customer division head. “Many people working for car manufacturers can often go through their entire career without actually meeting a customer. We want to ensure that all our staff, whatever their job, get the opportunity to interact with the people that make Honda exist.”



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