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Kia aims to sell 500,000 units in Europe by 2008

As the first spade was turned to launch the construction of Kia's first European plant at Zilina in in Slovakia, the company's vice president in Europe Jean-Charles Lievens confirmed his company's European volume objective: 500,000 units by 2008, after 300,000 next year.

Kia sales in Europe rose by 41% last year, to 127,000. The brand's future sales growth will be supplied in part from the 200,000-unit capacity of its Slovakian plant, which could be increased to 300,000 if market appetite supports the further investment beyond the €1 billion already committed. 16 new Kia models are due to be launched by 2007.

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