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Hyundai and Kia launch brand slogans

Hyundai-Kia Automotive Group has announced the launch of a new global brand management strategy.

Hyundai and Kia will be promoted under two separate brand slogans. The Hyundai slogan – "Drive your way" – is designed to communicate the company’s ‘refined and confident’ brand attributes, while the slogan – "The Power to Surprise" – is aimed at embodying the ‘exciting and enabling’ values of the Kia brand.

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