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Subaru chases police business

Subaru has launched a campaign to win business in the police car market targeting both unmarked and high-visibility liveried use.

Already favoured by several forces, the Impreza will be joined by the Legacy and Forester in a three-pronged attack.

This follows Subaru winning approval as an official supplier by the Police Information Technology Organisation.

In addition, the first decaled demonstration Forester has gone into service complete with all the equipment required for the official police-spec ‘utility 4x4’ category. Subaru has appointed specialist motor services outsource, Landar Ltd, to establish a Police Sales Unit.

Headed by Lance Jenkins, programme manager, this will provide dedicated sales and operational support.

This unit has already received orders for a number of unmarked Imprezas and Legacys by various constabularies and Jenkins is meeting with fleet managers from more than 40 police forces throughout the UK.

Subaru’s Police Sales unit will also offer interested forces extended vehicle loans for up to six months under a new ‘try and buy’ programme.

While the Subaru range is available for police demonstration, the new-look ’06 Forester 2.5 XT is the first liveried vehicle to begin trials.

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