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US brands set up UK sales office

Cadillac & Corvette Europe has established a UK sales and marketing office at Bracknell, Berkshire, under the leadership of managing director Malcolm Wade.

Tasked with building both the Cadillac and Corvette brands and supporting Stratstone, a division of dealer group Pendragon, C&C Europe will distribute the cars via its Cadillac Experience Centres.

“Cadillac and Corvette are two of the best known automotive brands worldwide. I am delighted to be supporting them in the UK,” says Wade. “We will work closely with Stratstone and I know the new Cadillac CTS range and the new Corvette will offer luxury and sportiness at a competitive price.”

Most recently Wade was chief operating officer at automotive consultancy Polk in Europe.

Previously, he spent 12 years with various motor manufacturers, rising to sales and marketing director of Volvo Cars (UK) before becoming managing director of Rolls-Royce and Bentley for the UK and Middle East.

Wade is joined at C&C Europe by public relations manager Andrew Andersz, whose 13 years with General Motors included a spell with Vauxhall.

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