With bodyshop numbers in steady decline – and many in the industry fighting for profitability – he believes his company must work closer with its customers.
“It brings challenges, but also opportunities. Our focus on new products will work to improve the efficiency of bodyshops by reducing the cost of repairs and helping them improve their profits,” he says.
This fits with his open management style. He admits: “I want our customers to feel they can pick up the phone and talk to me.”
Ducker believes Farecla is well positioned for growth, backed by 10% of its turnover spent on product development. This summer it will launch its first trade wax, a new direction for the company.
Ducker joins the Hertfordshire business from automotive chemical firm Victoria International.