The website features a comparison tool showing the relative advantages of a given Chevrolet model and derivate over competitors’ models.
The system automatically provides a basket of competitors but users can specify their own choice of makes and models for comparison. Two Chevrolet competitors can be viewed at the same time.
In addition to Chevrolet, JATO supplies Audi, BMW, Daimler-Chrysler, Ford, General Motors, Lexus, Nissan, Toyota and Volkswagen with web tools in one or more markets. The company also has partnerships with the independent sources of online new-car information including MSN and Yahoo!