AM revealed on May 6 that the Slough-based carmaker was planning a programme aimed at boosting its sales of genuine parts by providing discounts to independent repairers.
Parts and accessories director Marcello Fantoni has since attended seven regional meetings with dealer principals and aftersales managers from the carmaker’s franchise network. A field team of six trade specialists with backgrounds in the parts factoring sector will support dealers as the programme is rolled out.
The price of hundreds of part numbers has been reduced by an average of 18%, but discounts of up to 60% are available on certain products. A catalogue is now available for independent repairers who wish to join Club Ricambi.
Andy Hayward, parts marketing manager, has commissioned a web-based sales analysis system to guide Fiat on the parts most in demand and allow it to discount accordingly.
“Knowing our customers well and understanding their buying patterns will provide us with a method of thanking them for choosing us,” he says.