It is now available as a white label product, which the company hopes will appeal to motor repairers looking to offer their customers own-brand servicing.
Originally launched in 1999, Motoreasy ran out of funding and was re-launched in 2001 with David Gerrans, a founder director of Daewoo UK, as managing director.
The latest incarnation sees Gerrans moving to the product manager seat and Warranty Direct’s McClure Fisher taking the role of MD.
The new package offers greater flexibility to customers, who can choose from a number of products covering mechanical failure, servicing, MoT and breakdown assistance. Almost 7,000 motorists are already customers.
It has 700 participating independent repairers already. “If garages want to join us, they just need to get in contact and request a pack. Once they are a part of the network they have the option to either provide the services, or sell the product itself,” says McClure Fisher.
Motoreasy is being marketed via the internet and the motoring media, with the emphasis on acquiring business through associations and clubs.
Forming partnerships with businesses is also proving successful, says McClure Fisher, companies such as Lloyds are already offering the scheme to staff.