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Diesel popularity accelerates price rises

Average car prices in Europe are rising more quickly than a year ago, according to the PricewaterhouseCoopers and quarterly pricing survey.

The growing popularity of diesel cars is behind the acceleration in overall price increases. Europeans are buying more diesels and fewer petrol cars, while diesel car prices are rising faster than those of petrol vehicles.

Diesel car prices were an average of 4.5% higher in June 2005 than in June 2004. Sales of diesel cars in the year to June were 13% higher than in the previous year. Petrol car prices have risen by 3.4% while sales declined by 7%. Across Europe as a whole, the average price of a car increased by 3.9% in the year to June.

Chris Hibbs, UK automotive leader, PricewaterhouseCoopers, said: "Diesels now account for nearly half of all cars sold in Europe and there is no sign of the trend slowing. Manufacturers usually charge a premium for diesel models over petrol versions, so the inexorable rise in diesel sales will have a positive effect on their total revenues."

Diesels already account for 70% of new car sales in countries like France and Belgium. The largest annual rises in diesel sales were in Hungary (54%), Norway (45%) and Portugal (31%). Only Greece and Poland have seen diesel sales fall compared to a year ago.

According to the PricewaterhouseCoopers European New Car Price Index the most expensive car market in Europe is Denmark where new car prices are 94% higher than the euro zone average. The least expensive is Czech Republic, at 8% below average.

The UK has the distinction of being the only car market in Europe apart from the Czech Republic, where car prices are falling. As the UK car market continues to decline (4% down), average prices are now 0.9% lower than they were in June 2004.

Diesel models now account for approximately a third of UK new car sales. Diesels are showing a small increase in prices (+0.6%) compared to a price drop of 1.5% for petrol models.

MPV and SUV sales continue to increase strongly in Britain, and prices for these models are also rising. Saloon sales and prices, in contrast, are declining in the face of the marked shift in UK drivers' buying preferences.

Nearly 25% of sales in the lower medium segment are now MPV models, which accounts for the overall continued growth in this segment. Healthy growth in Luxury car sales is largely due to increased sales of SUVs (e.g. BMW X5).

  • The European New Car Price Index in based on analysis of retail car prices and sales volume in 19 European car markets. The index compares average car prices in each market with the average price in the euro currency area. It also analyses 400 models in each market by fuel type, segment and body style to track trends in price and volume movements.
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