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Lotus appoints head of commercial operations

Lotus Cars has appointed Trevor Houghton-Berry as head of commercial operations, effective from October 10.

Houghton-Berry will have overall responsibility for the sales and marketing activities for Lotus Cars in all the territories around the world where the brand is present.

Houghton-Berry has extensive sales, marketing and management experience in the automotive industry. He has worked at Citroen UK, Mazda Cars UK and then with BMW (GB). He held the position of Rover group corporate sales director, before joining the board of directors of BMW (GB) as general manager of Mini UK in the summer of 2000.

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