Annette Bucknall, managing director at Barons, says she was unwilling to meet the expense of the required changes or face the disruption to business.
She told the Bromsgrove Advertiser: “Changing the identity was going to cost £120,000 out of our own pocket and I refused to pay it. We are here to sell cars, we are not a fashion show, and we would have to close for a month and live in a mobile office.”
Barons now plans to sell used cars, increasing stock levels from around 40 units to at least 70. It will also repair and service all makes, including Nissan.
A Nissan spokesman says: “Barons has left the franchise. We will be writing to customers to advise them of their nearest dealership.”
Under Block Exemption, Nissan is compelled to issue two-year notice of termination unless dealers are in breach of contract. The matter is believed to be in the hands of lawyers.