Bentley Birmingham arrived at the new development with a £3 million convoy of the luxury cars.
Mark Hudson, general manager of Bentley Birmingham, said: “We wanted to offer a showpiece dealership for the city and the region and that is exactly what we have achieved.
“Following the success of our business at Willenhall we have been able to invest in the new and improved site and we are delighted with the result. We can now offer an even better environment to view and experience these British cars and we are also extremely proud to have contributed to the development of the famous Fort Dunlop site.”
Hudson also announced that an apprenticeship scheme would be introduced at the new dealership in the near future.
In addition to the iconic British cars the showroom will also be one of only four official Lamborghini dealerships in the UK.