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Lamborghini doubles UK dealers

Lamborghini will double its UK representation with the opening of two new dealerships in Birmingham and Edinburgh.

Both operated by Sytner Group, Lamborghini Birmingham and Lamborghini Edinburgh will join existing dealerships in London and Manchester managed by HR Owen. A further service centre is based in High Wycombe.

The two new businesses will both operate from interim facilities until purpose-built showrooms open later in the year.

Lamborghini Birmingham will be based alongside Sytner’s existing Bentley franchise in the north of Birmingham until Sytner’s multi-million pound showroom development is completed at Fort Dunlop in the autumn, which will include a dedicated Lamborghini facility.

Lamborghini Edinburgh will operate from the multi-franchise Fort Kinnaird location where a new Lamborghini showroom is planned.

"The UK market is extremely important to Lamborghini," said Stephan Winkelmann, Lamborghini president and CEO.

"It is one of our five most significant worldwide markets. The opening of two new dealerships is a result of our strategy to ensure our growing customer base is served geographically, in terms of both sales and aftersales outlets,” he said.

  • Already owning a Lamborghini franchise in Germany, Sytner Group operates more than 90 dealerships throughout the UK.

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