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Website boosts Gilders' sales

A surge of 36% in sales for the Gilder Group is being attributed to a new website.

The site was developed by Sheffield-based QR8.

John Scotting, Gilder Group marketing manager, said: “QR8 redeveloped our website to ensure we could deal with every enquiry in the most effective way possible. With nine retail centres across the north of England, each enquiry is directed to the most appropriate sales associate who can then make immediate contact to offer more information and answer customers’ questions. The key to this success has been the effective integration of web technology with a customer-centered, personal approach.”

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