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Cars race ahead in customer satisfaction survey

Japanese manufacturers, Honda and Toyota, have topped a consumer satisfaction survey, which asked for consumer opinion on cars, mortgages, mobile phone providers and banks.

Over 70,000 shoppers were asked to rate their level of satisfaction on a range of products and services and over 70% said they were satisfied with their car. Of the 46,627 people that answered the car satisfaction section of the survey Honda (76%) and Toyota (74%) customers were reported as being ‘very satisfied’.

According to the data from Wegener DM, only 43% surveyed said they were satisfied with their bank, and gas and electricity suppliers came off worst with only 29% of customers saying they happy.

Caroline Kimber, Wegener DM group marketing director, said: "The study suggests a significantly higher level of consumer satisfaction with cars than with other products and services. Car manufacturers are arguably more in touch with their customer’s needs and wants than other companies.

"They have to pay particular attention to their younger customer’s requirements if they want them to stay loyal, however. Our research found that people aged 18 to 24 were by far the most hard to please, with only 14% reporting a high level of satisfaction, compared to 21% of 35 to 65 year olds. The 18 to 24 year olds accounted for just 1% of very satisfied consumers, while 35 to 65 year olds accounted for 58% of all very satisfied consumers."



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