Ford is determined that ‘Britain’s favourite small car’ withstands the attack from the Vauxhall Corsa by offering special editions with extra equipment.

The £9,295 Fiesta Silver includes options worth £550, says Ford, which adds that the new Fiesta Zetec Climate (from £10,195) goes upmarket with new trim levels.

For £200, retail buyers of the Fiesta Zetec S, ST and Climate can opt for a ‘technology pack’ (automatic-headlights and wipers, power-fold door mirrors, stereo remote controls).

Ford also has a Pursuit edition of the Fusion, limited to 500 units, priced from £10,995. Features include two-tone finish and body styling kit with deep side mouldings.