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Marketing: Uma Thurman stars in tyre film

Pirelli has recruited Uma Thurman, star of Kill Bill and Pulp Fiction, to star in its new film to promote its PZero tyres.

Thurman throws a Lamborghini Gallardo Spyder around Los Angeles while being chased by some unknown baddies with machine guns and rocket launchers.

This isn’t the first time a high profile star has been recruited by automotive marketing agencies. BMW released a series of films in 2002 promoting its model range and hired Clive Owen, Gary Oldman and even the legendary James Brown (RIP).

  • View Thurman getting chased and shot at for no apparent reason in Pirelli's ‘Mission Zero’ here.
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