AM Online

New Type R increases customer base

With the new Honda Civic Type R, dealers are being offered a hot hatch built to appeal to a wider market than its predecessor.

According to the manufacturer, the more refined Type R comes as a result of customers calling for more comfort, less noise and extra equipment in the new model.

Lucy Ellwood, product planning executive at Honda UK, says: “The previous Civic Type R dominated the hot hatch market, appealing to a predominantly male customer seeking a pure, exhilarating drive.

“With the new Civic Type R, we are looking to retain those customers, but widen this fairly narrow customer base slightly to include a few more female buyers and company car drivers.”

The new Type R should also be easier to use in everyday life. A torsion beam suspension replaces the old independent rear suspension, giving more boot space and increased rigidity in cornering, while the overall ride has also been made more comfortable.



If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.