AM Video: Honda boss tackles dealer concern on sales targets

In our first video interview with leading figures in the UK automotive industry, AM editor Stephen Briers talks to Bernard Bradley, Honda UK head of sales, at the 2007 Geneva Motor Show this month.

Bradley tackles issues such as dealer disquiet regarding sales targets, discussions with Honda’s national dealer council and rebuts suggestions that high sales expectations in the UK act as a safety net for the carmaker’s Swindon plant.

Briers' article on the interview with Bradley will appear in the April 6 issue of AM.