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Brilliance comes to Europe

Chinese carmaker Brilliance Jinbei Automobile has announced plans to sell 75,000 cars in Europe by 2010.

However, the UK isn’t included as the carmaker will not make right-hand drive models until the next decade.

European distributor HSO Motors Europe will this year start selling the Brilliance BS6, a large saloon styled by Giorgio Giugiaro’s ItalDesign and with ride and handling “optimized” by Porsche. Prices will start at around £14,000.

A BS4 mid-range saloon, also penned by Guigaro, and a coupé called BC3, styled by Pininfarina, will follow. All are Euro IV compliant and diesels will be offered for the saloons.

Brilliance has experience of building quality cars – it’s BMW’s Chinese assembler. It has invested heavily in manufacturing facilities in Shenyang and will build 200,000 cars this year – 20,000 of them BMWs.

Meanwhile, HSO Motors is signing up European distributors. These include Belgian car supermarket Cardoen and France’s AsieAuto, which already distributes Landwind SUVs.

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