The multi-million pound Citroen Coventry site will be the manufacturer’s flagship dealership and will have a special three day launch event.
Xavier Duchemin, Citroën UK’s managing director, said: “Citroën Coventry is another key development in the company’s UK expansion programme.
“This flagship dealership is located in one of the country’s major conurbations, providing massive potential for increasing Citroën retail and fleet sales in the area. It will also provide the necessary high quality, convenient after-sales service demanded by private and business vehicle buyers.”
The new, two storey dealership at Herald Avenue, Coventry Business Park is built on a 2.8 acre site which includes a 10 car showroom, a dedicated two van business centre sales operation, 12 vehicle service/repair bays, automated Class 7 MoT bays, a dedicated new vehicle preparation centre and an external capacity to display up to 100 new and used vehicles.
The new dealership will employ around 60 people, including up to 12 sales staff for new, business and used vehicle sales. It will be open for vehicle sales seven days a week (8.30am - 7.00pm Monday to Friday/9.00am – 6.00pm Saturday/11.00am – 5.00pm Sunday). Its service and parts operation will be open from 8.00am – 6.00pm Monday to Friday and 9.00am – 5.00pm on Saturday.
With the opening of Citroën Coventry the Citroën Retail Group now has seven distributorships in major UK conurbations, the others being Citroën City (London), Citroën London West (Brentford, Middlesex), Citroën Birmingham, Citroën Manchester, Citroën Manchester South (Sale) and Citroën Glasgow.
The Citroën Retail Group now employs approaching 400 people, and will handle almost 20,000 new and used vehicles a year providing an annual turnover of some £250 million.