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Inchcape close to completing major rebranding programme

Inchcape has almost completed the task of rebranding all the dealers that it acquired in the £100m acquisition of the Lind Group in July last year. It intends to have the task complete by the end of June.

Lind BMW in Colchester, Ipswich, Norwich, Chelmsford and Maidstone are all now trading as Coopers BMW. All Mini dealers will also trade under the Coopers flag.

The Audi dealerships acquired will all be branded in the corporate style of Audi together with the name of the town.

An Inchcape spokesman said this week that the new branding philosophy for the group would be to use the Inchcape name, the Coopers name, and the Audi style of manufacturer’s name together with the name of the town.

The only exception to that is the Mann Egerton signage at certain VW dealerships in the group. Honda, Mitsubishi and Land Rover dealers acquired in the Lind acquisition are being sold.

The Lind name will live on in the Lind Trust. The founder of the retail motor group, Graham Dacre, subscribes substantially to Christian charities and is reported to being about to contribute £3m to a youth centre in Norwich.

According to The Times Educational Supplement, Dacre is hoping also to put money into Heartsease High School. Norwich Council is studying a joint proposal from Dacre and the Anglican Diocese of Norwich to turn the school into a city academy, according to the TES.

The proposal has brought him into conflict with educationalists concerned about the intervention of the church in non-religious schools.

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