Nissan hopes to attract new customers to its Navara range with the Soccer AM sponsorship deal.
Nissan is the new title sponsor for Soccer AM, the Saturday morning football breakfast show on Sky Sports 1.
The deal, for the 2007/08 football season which starts at 9.00am on August 11, will see the Nissan Navara featured throughout the three-hour programme.
Idents for the Navara following the ‘respect’ advertising theme will open and close the show and feature in the 16 ad breaks in each programme.
The Navara will also feature in all visual and verbal promotions for Soccer AM on Sky Sports throughout the football season.
In addition to the title sponsorship of the programme, Nissan will also have a visual presence on the Soccer AM’s micro-site within skysports.com, ‘The Best Bits’ highlights show on Sky Sports 1 and through Sky Anytime TV and Sky Anytime mobile phone clips.
Vincent Wijnen, Nissan’s marketing director, said: “The opportunity to work with Sky across several media platforms is ground-breaking in itself and we are looking forward to attracting a new audience to Nissan.”