Is this the future for Citroen’s dealerships in the UK? The French manufacturer has revealed the C42, the first new building on the Champs-Élysées in more than 30 years, which showcases its models to the Parisian public.
Standing 30m high, the glass latticework exterior took five months to assemble and weighs an 86 tonnes.
During the day, the glass-fronted face allows sunlight to pour into the showroom, by night the C42 is illuminated with shades of white and red.
Providing the central focus to the building’s interior are eight rotating turntables topped by mirrors, each featuring a different Citroen model, that rise up vertically through the building to create a column of cars.
A panoramic elevator carries visitors from the atrium to the top floor to see landmarks like the Eiffel Tower and the Place de la Concorde. As visitors walk down from the top floor they can get closer to each of the exhibits, which will change in a series of planned, seasonal exhibitions, and use the touch-screen displays to learn more about them.