Land Rover's staff have been playing an online pub based quiz to help them better understand the brand and its products.
Web specialist Netro42 was commissioned to create a new and engaging way of educating back office staff, such as receptionists and administrators, for this year’s Land Rover Brand Challenge.
The quiz challenges employees to answer a series of questions on technical and financial details of current Land Rover models.
After a successful pilot scheme, the game is set to be made re-run at Land Rover's head office this autumn.
Netro42 has clarified that it will not be made available to the dealer network, and is not for staff in sales roles.