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Know your customers: Land Rover

Pressure from anti-4x4 lobbyists, the CO2 emissions debate and new ownership after Ford sold the business to Tata has made it an interesting 12 months for Land Rover. 

Sales have taken a bit of a knock, falling 15.6% to August, making it the 17th biggest carmaker.

That’s slightly behind its position in the total car parc, where its 669,252 registered vehicles (1.782% of the UK total) place the company in 15th place.

Most owners – 62.5% – are male; 18% are female, while 13.19% are company cars. The remainder are unknown. One-third of owners have private plates.

Land Rover stats

Given their history as work vehicles, it’s no surprise that 70% are manual transmission.

But the proportion of automatics, thanks to the Range Rover, has risen. The Discovery remains the most popular model, accounting for almost 32% .

One-third of Land Rovers are more than 10 years old, testament to their longevity.

Just 7.58% are less than 12 months old; 14.38% are younger than two years old. Larger engines dominate the car parc – 55.38% have engine sizes between 2.5 and 3.0-litre, 12% above 3.0-litre.

The remaining third are below 2.5, but all are above 1.7 litres.

The top 10 locations to see Land Rovers are: Birmingham, Coventry, Peterborough, Sheffield, Tunbridge Wells, Exeter, Swansea, Nottingham, Wrexham and Gloucester, which contain 18.61% of all Land Rovers.

The most favoured colours are blue (24.68%) and green (21.25%).

Land Rover Facts Oct 2008


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