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Hug a technician for Children in Need

A Yorkshire dealer group is raising its profile within the region with a Hug A Service Technician charity campaign.West Riding Toyota dealerships in Bradford, Huddersfield and Silsden invited customers to don coveralls and hug a technician in exchange for the group donating £5 to Children In Need.

Group aftersales manager Geoff Kay said it was a fun event with a serious message, to build relationships with customers and encourage them to bring their cars in for winter checks.

“A trip to the garage doesn’t need to be an intimidating affair. Our technicians are an approachable, friendly bunch and always happy to help,” he said.

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