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Fiat UK appoints remarketing suppliers

Fiat UK has appointed two new suppliers to complete its wholesale overhaul of its dealer remarketing programme.

Paragon Automotive has been appointed to handle the preparation and defleet refurbishment of all daily rental and internal fleet vehicles returned to Fiat.

Fiat UK has also appointed JTK Remarketing to provide a web based used vehicle remarketing system which integrates across all Paragon’s activities to provide Fiat dealers with online access directly to all centrally available used vehicle stock.

The aim of the appointments is to reduce the time it takes to collect, prepare and deliver used vehicles to dealers.

These two companies join used car marketing company, Portfolio, which Fiat recently appointed to improve its consumer-facing web based stock locator and increase the number of used cars sold across the franchise.

Simon Wheeler, Fiat UK’s remarketing manager, said: “Our aim was to appoint suppliers and adopt processes that reduce the time it takes to collect and prepare vehicles to a consistently high standard to then deliver into the Fiat network.

“With Paragon and JTK on board, and Portfolio helping dealers market their used vehicles more dynamically and efficiently, the entire network now have the tools they need to sell more used vehicles, quickly and more profitably.”

Wheeler added that used cars are an important part of every Fiat dealer’s sales strategy and he said “we never underestimate the part we can play to help support and develop this area of their business.”

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