AM Online

New Chevrolet MD upbeat about the future

Chevrolet UK has appointed a new managing director following Rory Harvey’s promotion within General Motors UK.
Mark Terry has moved to the post from Saab GB, where he had been operations director since 2006. 

After 30 months in Chevrolet’s driving seat, Harvey last month became after-sales director for GM UK & Ireland, responsible for all brands in its portfolio. 

Harvey joined Chevrolet at a time when its sales were in decline. In his first year (2006), they fell 6.75% to 14,381. Since then, he has overseen a turnaround. So far this year, sales are up almost 2% on 2007 at 17,643.

Terry intends to build on this success. “Over the coming years, my ambition is to establish Chevrolet not just as the car of choice in the value sector, but for a multitude of customers in many key segments such as MPV, SUV, youth and family.”

He believes Chevrolet is well placed to take advantage of the current economic challenges.

“Not only do we have great value cars that appeal to cost-sensitive consumers but in the SUV market, Captiva offers exceptional value for customers looking to consolidate their financial position,” he said.

Future products include the Cruze compact family car in the first half of 2009, a production version of the Beat concept and, from 2010, the Camaro convertible and Volt zero-emission car.

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.