The new website, mycarsupermarket.co.uk is the brainchild of Isaac Madeley, managing director, and David Cross, development manager, who have invested £100,000 to get the business off the ground.
The website launched last week and has 50 cars signed up to be sold. Cross said he expected the website to have sold at least 1,000 cars by the end of the year.
There are cars on the website advertised at £5,000, but Cross said the business was aiming higher up the used car market with most cars being advertised at £8,000 and above.
Customers can sell their car through the website for a starting fee of £19.95, which includes a vehicle inspection, history check, FSA approved 90-day mechanical warranty and fully comprehensive road test insurance.
Cars which fail the vehicle inspection will not be listed on the website.
My Car Supermarket collaborates with National Service Network, Auteco Vehicle Inspections, Car Conveyancer and Experian Autocheck to provide these services. Once the car is sold, customers are charged an additional £80.
When asked why he thinks My Car Supermarket will be around in 12 months time, Cross said: “It’s totally independent and all the partners we’re involved with are confident that we can make it a success, but it’s going to be tough.”
Cross also made it clear the business was not interested in being “dragged into the commercial market”.