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Lamborghini appoints fifth UK dealer

Lamborghini will expand its UK dealer network with a fifth dealership to open in Reading, Berkshire next year.

Jardine Motors Group has been appointed to operate the new Lamborghini Reading dealership, to be located at Bennet Road, just off junction 11 of the M4.

Lamborghini Reading is currently operating from temporary facilities, while a brand new showroom and service centre is built to meet Lamborghini’s corporate identity standards, which will open next year.

The new Reading dealership joins Lamborghini’s existing outlets in London, Birmingham, Manchester and Edinburgh.

Stephan Winkelmann, Lamborghini’s president and CEO, said: “The opening of the Reading location strategically serves the Thames Valley corridor and the south west, ensuring we care for both our existing clients in the area as well as address our growing aspirational market in the region.

Lamborghini has increased its worldwide dealer network from 65 outlets at the beginning of 2005 to 117 with the appointment of Lamborghini Reading.

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