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Honda campaign intends to tempt prospects

Honda is holding test drive events this month as part of a new marketing campaign that encourages prospects to 'feel Honda for the day'.

Online and offline direct marketing activity has been coordinated by CRM agency HS&P, to invite potential buyers to a series of weekend events at country house locations.

The 'Honda Summer Drive Day' programme is hoped to attract up to 700 prospects, including families, company car buyers and first time buyers.

HS&P has devised a complete Honda brand experience that will allow the decision maker to test drive up to three Honda cars of their choice whilst the rest of the family enjoy treats such as spa treatments, golf lessons and a F1 simulator.

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