AM Online

Citroen academy delayed

Citroen has missed its target to launch its own UK-based training academy in the first quarter of this year.

The manufacturer would not disclose the reasons behind the delay.

However, Citroen did confirm it is still going ahead and it is now “months, rather than years” from being launched.

The idea of Citroen’s own academy was first announced in November last year, when the company told AM every member of staff in its retail network would undergo an assessment of competency.

Employees will be given training to fill the necessary skills gaps found, rather than being offered training specific to the Citroen brand.

A spokesman for Citroen would not confirm whether the new training academy would be incorporated into the build of its new Citroen Retail Group Slough dealership, which is being constructed underneath its UK headquarters.

AM has already been told by Citroen that the Slough site will act as a training ground for manufacturer management in order to get a closer working relationship and understanding of its dealers.

Construction on the Slough site is expected to be completed by September.

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