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Mitsubishi ad campaign can’t be shown before watershed

Mitsubishi’s latest television advert for its Lancer cannot be shown before the 9pm watershed due to its “light-hearted innuendo”.

The advert didn’t clear pre-tranmission examination by Clearcast to be played at all times of the day after it deemed the content to be inappropriate for younger viewers.

The campaign features a conversation between a young boy and his Dad as they take a drive in the Lancer.

The boy asks: “Where did I come from?” The rest of the advert focuses on the father’s description of the birds and the bees to his son from outside the car, but as they journey home progresses, each explanation inside the car is mirrored by events outside.

Lance Bradley, Mitsubishi’s director of sales and marketing, said: “Clearcast thought that the light-hearted innuendo throughout the ad could be seen as inappropriate – especially for younger viewers.

“We are happy to have the TV ad shown after the 9pm watershed and will also be making the ad available through our website too.”


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