AM Online

Big Picture: our campaign gathers support

We’re pleased – delighted in fact – that so many businesses in the motor industry have decided to endorse and back the Buy A Car campaign.

Retailers like Vertu, Inchcape, Marshall, Peter Vardy and Sandicliffe, carmakers like Kia, Jaguar and Citroen, and suppliers like parkers.co.uk, Auto Trader, Justgoodcars.com and Car Care Plan have added their support.

This support ranges from vocal endorsement to sending out press releases stating why they back the campaign which is helping to drum up greater media interest.

So far we’ve done an interview on local radio, including BBC Cambridgeshire with Daksh Gupta at Marshall Motor Group, and our press release has been published on several industry websites, including Justgoodcars.com and Motortorque.com.

But the campaign is only just starting to gain momentum.

The big question is where we go from here.

What about a national campaign with advertising and PR? That costs money, but some of our supporters have said they would be willing to dip into their coffers.

Would you?

We’ve produced a poster - www.am-online.com/files/ambuyacar.pdf - that dealers can download to display in the showroom for the benefit of customers and staff – it’s crucial that everyone understands why it is such a great time to buy a new or used car, and creates a more positive atmosphere in the dealership.

You can also download the Buy A Car press release which can be distributed to any contacts you have in the local press.

You all have influence here – after all, many of you spend significant sums on money advertising your cars in your local newspapers. Get some positive publicity for the industry in return.

Email your views on where we can take the campaign, what role you could play and messages of support to me at stephen.briers@bauermedia.co.uk.

Alternatively, cast your vote in our weekly poll.

*** We’ve just put our latest videos online, two reviews of the new Volkswagen Golf – one by AM, the other by Fleet News - and a shoot of our long-term Nissan Qashqai.

Go to the video section to watch them.
 

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