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Jardine and BCA sign exclusive deal

BCA and Jardine Motors Group have signed a new two-year remarketing agreement that will see around 17,000 vehicles auctions.

Jardine will use a bespoke BCA sales programme and will have regular weekly sales at BCA Blackbushe, Enfield and Brighouse.

Between 50 and 100 vehicles feature in each sale, with a range of high quality prestige and executive models typically on offer. All vehicles will be pre-sale prepared and every Jardine sale will feature BCA’s Live Online service.

BCA is supporting the auctions through e-marketing, SMS messaging, website and its auction view web portal. Jardine will also get dedicated micro-sites to promote the sales.

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