Citroen UK has appointed Charles Peugeot to head up its new commercial vehicles sales division.
He will head up a team of nine that includes the current commercial vehicle operations team, together with six field based business centre managers.
Peugeot will report directly to Xavier Duchemin, managing director of Citroën UK.
Duchemin said: “I am very pleased that Charles will be joining us to further strengthen our LCV team.
“Once again Citroën is forging ahead for the future, against a backdrop of very difficult trading conditions, in preparation for the time when the market becomes somewhat easier, while also helping us to maximise our potential right now.”
Peugeot has two masters degrees and three years experience with PSA Peugeot Citroën in both engineering and commercial roles for Citroën in the Spanish market.
He said: “This is a very exciting opportunity, and I am pleased to be working with an excellent and well established team here in the UK.
"With virtually brand new models across the entire Citroën LCV range, I am convinced that we have a very promising future in the UK market.”