Car audio distributor Celsus has acquired the BBG Car Audio business and its associated brands.
Celsus is already an established supplier of car audio accessories and fitting solutions in the UK, but taking over the market-leading brands that were previously controlled by BBG, has enabled it to add a raft of complimentary sub-woofer, amplifier and speaker products to a range that is already popular with motor factors and retailers that sell car audio products.
The deal means Celsus is now the official UK distributor of the JL Audio, MTX Audio and Dynamat brands.
Celsus managing director, Paul Baker, said: “This acquisition means we can now give our trade customers an even better service because we will be bringing them some of the world’s best audio brands at attractive prices and with instant availability.
“We firmly believe that taking on these brands will give our trade customers an even bigger opportunity in an already booming product sector and we will be doing all we can to help them make the most of the marketplace.”
Celsus has brought three people across from BBG to spearhead the growth of the JL, MTX and Dynamat brands in the UK. Chris Bennett will manage all the brands in his role as sales and marketing director, while Andy Clift and Jon Griggs have joined Celsus as area sales managers.
Celsus will be offering full sales and technical training to motor factors and retailers carrying any of its new brands.