More than half of Seat UK’s dealer network has now adopted the brand’s new corporate identity standards.
Seat UK has helped dealers adopt the showroom refresh through its Mania initiative, which offers a package of bespoke furniture, artwork and wall coverings tailored to the individual needs of each dealership.
A brand designer helps each dealer principal select a package, while Seat UK makes a “significant contribution” to the cost.
More than half the network has undergone the Mania transformation, with the rest on track to complete their ‘makeovers’ by early 2011.
Richard Harrison, head of operations, said: “The feedback we’ve had has been excellent, with many dealers commenting that staff and customers alike love the new look.”