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Tool to boost dealers' finance sales

An integrated F&I tool aimed at boosting take-up of dealer finance has been launched by Motors.co.uk

The system enables consumers on Motors.co.uk to see a full range of finance options available from dealers and to access insurance quotes in real time.

The tools, developed by Codeweavers, will be available to any dealer that has an AutoExposure website from motors.co.uk as well as franchised dealers, supermarkets and independents.

The new features sit alongside advertised stock on a dealer’s website and provide customers with the information they need to make a purchase.

 

Motors.co.uk has introduced the features to create additional sales opportunities for dealers by promoting products such as finance packages, whilst increasing website visit times and generating more qualified sales leads.

Katie Wardle, head of marketing, said: “Providing complete buyer information in one place will improve the customer journey, and prevent potential buyers from having to navigate away from the dealer’s website to visit price comparison sites."

The new service will complement existing trade services such as personalised dealer pages, photography and an online stock feed.

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