Jaguar has signed a new partnership with the Lawn Tennis Association to become its official vehicle supplier.
The deal, which lasts for an initial three year period, will see Jaguar as an official supplier to the AEGON British Tennis Series as well as the Great Britain Davis Cup Team.
To support their new involvement in tennis, Jaguar has also agreed to sponsor the AEGON Masters Tennis 2010 at the Royal Albert Hall. An event which features players such as Tim Henman and Greg Rusedski.
Jaguar will receive a host of commercial rights including player appearances at the AEGON Tennis Series events at Queens, Edgbaston and Eastbourne as well as tickets, hospitality, event branding and product placement, providing opportunities to showcase its XJ, XK and XF.