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Renault creates specialist dealer network for sports range

Renault is set to launch 11 Renaultsport Specialist dealerships.

All Renault dealers will continue to sell Renaultsport models but, from the beginning of March, Renaultsport Specialists will act as "ambassadors" for the range.

Before appointing the 11 dealers, Renault UK studied feedback from existing Renaultsport customers on their experiences when buying and maintaining their vehicles, as well as canvassing the opinions of customers on the community forum of its dedicated website – renaultsport.co.uk – plus members of independent owner clubs such as Méganesport and Cliosport.

 

The 11 dealers were only chosen following a selection process in which they had to exceed set levels of sales and aftersales customer satisfaction.

Nominated sales and aftersales experts in each dealership then had to pass a knowledge test of the Renaultsport range – for both the current line-up and models from Renaultsport’s rich heritage of performance vehicles.
Each specialist dealer will have its own Renaultsport sales expert and Renaultsport aftersales expert.

They will be able to demonstrate, and offer customers test-drives in, the entire Renaultsport range.

Renaultsport Specialist dealers will also have exclusive access to the national Renaultsport events programme that, for example, will allow them to bring customers along to track days.

“After Renaultsport being recognised by BBC Top Gear magazine as their Manufacturer of the Year whilst the range of Renaultsport cars swept the board in the What Car? Best Hot Hatch award category, we want to ensure customers can access the whole range and talk to sales and after-sales staff who are as passionate and as knowledgeable about performance cars as they are," said Phil York, Renault UK marketing director.

The dealers are Shelbourne Motors – Craigavon; Arnold Clark – Glasgow; Arnold Clark – Warrington; Ness Motors – Perth; Ness Motors – Inverness; Crawley Down – Crawley; Mitchells – Lowestoft; Smiths – Peterborough; Rawlinsons – Bury St Edmunds; Lookers – Chester; Renault – London West

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