Sarah Sillars, executive chair of the Institute of the Motor Industry (IMI) and her daughter Rachael, who works for Sytner, have started training to climb Mount Kilimanjaro to raise £10,000 for BEN.
The trip will start on September 17, 2010 and anyone that wants to donate can through Just Giving: at http://www.justgiving.com/sarah-sillars.
The duo have already raised £1,500 towards the £10,000 target.
Sarah Sillars said: “I have been a huge fan of BEN for the last 10 years and it is the IMI's dedicated charity.
“Now that I have joined the BEN Board I thought I should put myself out of my comfort zone and try to raise some money for them. I like a challenge and there seemed a compelling case to trek Kilimanjaro - to show people that I really am prepared to go the extra mile for BEN.”