Auto Trader has had to change its recently launched iPhone app as the image recognition technology featured with it conflicts with the DVLA’s code of ethics.
The application had allowed users to take a picture of any number plate to view related make and model information, as well as statistics around that vehicle’s cost and performance.
A spokesman for Auto Trader said: “The DVLA has requested that Auto Trader remove the image recognition element of the iPhone application.
“Although the app in no way infringes data privacy regulations, the ‘snap’ function conflicts with the DVLA’s code of ethics, as it allows consumers to capture images of vehicle license plates.
“The application draws only on publically available information and does not release owner details or information on where a vehicle is registered. However, we take consumer security extremely seriously and so have happily agreed to comply with the DVLA’s request.”
Consumers trying to access this function will receive an error message but will still be able to access the search function which allows customers to search through stock from more than 5,000 car dealers.
The iPhone application has GPS-based functions that allow users to search for information about vehicles and dealers based on their criteria and location, by accessing Auto Trader listings.